When you ask ChatGPT, "Tell me a good dental clinic for implants in Gangnam," the AI only suggests a few places. To be on that list, you don't just need a pretty website; you need to restructure your information so AI can read and cite it. That is AEO/GEO.
Your first audit is free. See exactly how AI describes your institution right now.
In the past, you would search for "Gangnam implants" and compare ten different blogs. Now, you ask an AI and get a single answer. If your name isn't in that answer, you don't even make it onto the comparison list.
When AI provides a summarized answer, users don't click the links. Even if you rank #1, no visits occur. The very definition of exposure is shifting from "search result position" to "being cited within the answer."
While AI reads the entire web, it only chooses a few sources as evidence for its answers. Pages that are well-organized and directly answer the question are selected—regardless of how pretty the design is.
Cases actually occur where AI provides outdated information about a clinic's specialties or confuses it with an entirely different institution. This is not a marketing issue; it is an information management problem.
These three are not mutually exclusive; they exist on different layers. SEO is the foundation, with AEO built upon it, and GEO layered on top of that. It is impossible to achieve AEO without SEO.
Search Engine Optimization
Goal: High ranking in search results
Work to move your site higher in Google or Naver search results. Keywords, site speed, mobile optimization, and backlinks are key. It is still necessary, but it alone is not enough to be included in AI answers.
Answer Engine Optimization
Goal: Be selected as the answer to a question
Creating a structure that directly answers user questions. Identify questions, provide one-sentence answers, and present those answers in machine-readable formats (structured data).
Generative Engine Optimization
Goal: Get cited by Generative AI
Ensuring ChatGPT, Gemini, and Perplexity use your information as a source when generating answers. This includes aligning external information (maps, reviews, directories, press) consistently.
Ganabasaha does not sell three layers separately. We proceed as a single workflow: building an AEO structure on top of an SEO foundation and measuring it through GEO.
It's not just about "making it show up well in AI." The process of AI generating answers is divided into stages, and there are specific points at each stage where we can intervene.
When a user asks, "My front teeth are sensitive, where should I go?" the AI breaks this down into symptoms, departments, and location.
Our Work: We identify question lists using the exact expressions patients actually use.
AI searches for relevant documents on the web. At this stage, pages not indexed by search engines are not considered candidates.
Our Work: We organize indexing status, site structure, and crawling paths.
Only documents that directly answer the question and are reliable are selected. Wordy introductory texts are discarded.
Our Work: We place a one-sentence answer directly below the question and mark it with Schema.
Write answers based on selected evidence and attach sources. The content is only displayed once the name is included.
Our Work: We measure citation rates for each question monthly and reinforce missing ones.
The stage at which you get stuck varies by institution. That is why diagnosis comes first.
We clearly outline what is included in the monthly management fee.
We collect questions patients actually search for and ask. We scan everything from daily inquiries heard by clinic managers to search auto-completes, community posts, and questions already answered by competitors.
Deliverable: A prioritized list of 20–100 questions
Write a one-sentence core answer for each question, followed by evidence and procedures. The key is ensuring AI can read and cite the front part.
Deliverable: Question → Answer → Treatment connection map
We apply Schemas such as FAQPage, MedicalWebPage, Physician, and MedicalClinic to make them machine-readable. While invisible to humans, it is crucial for AI.
Deliverable: JSON-LD structured data per page
We create monthly content on topics patients care about, such as diseases, symptoms, tests, treatments, and costs. These are not filler posts; they are direct answers to specific questions.
Deliverable: 4–12 items per month (depending on plan)
We ask core questions directly to ChatGPT, Gemini, Perplexity, and Google AI Overview to track if our institution is mentioned and how competitors are performing.
Deliverable: Mention status report per question
This is not a one-time task. We have designed a 6-month roadmap of monthly measurements and optimizations.
We record the current status by asking core questions to major AIs. This data serves as the baseline for all future improvements.
We reorganize the website structure and Schema based on AEO standards, rearranging pages to provide direct answers to user questions.
Build up content by disease and symptom. Fill in the list of identified questions one by one.
Align off-site information such as maps, directories, and reviews with reality. AI reads this data as well.
Ask the same questions as in Month 1 to compare changes. Identify why certain questions are still not being captured.
Summarize the changes over 6 months and determine the strategy for the next half-year. Decide whether to continue or stop at this stage.
Choose from five options based on your current website status and competition level. We will determine the best fit together after a free diagnosis.
Organizations with existing websites
If you want to check how AI currently perceives your organization
Most clinics
A basic package to ensure AI accurately understands your clinic
Clinics in highly competitive areas
For clinics in areas with high competition, such as dental, dermatology, plastic surgery, or oriental medicine clinics
Clinics with outdated websites
A package to redesign your website from scratch with an AI-optimized search structure
Medium-to-large clinics with multiple departments or medical staff
When the information structure is complex due to multiple departments and a large medical staff
All prices exclude VAT. A contract period of at least 6 months is recommended, and changes in AI search are typically measurable from the 3rd month.
"Website production: 5.99 million KRW" might sound expensive. However, this includes 20-25 pages, basic SEO structure, 50 AEO question designs, a GEO measurement system, and 6 months of content management.
Instead of just building a new website, we redesign your online information so that ChatGPT, Gemini, and Google AI can accurately understand your institution and answer patient questions.
20-25 responsive pages. Includes institution intro, medical staff, departments, major diseases, tests, treatments, FAQ, directions, booking/consultation, and an admin page.
Indexing structure, Schema, Sitemap, Search Console, and Analytics integration. We identify 50 patient questions to design a Question → Answer → Treatment connection structure.
Regularly test core questions on ChatGPT, Gemini, Perplexity, and Google AI, while building 6 monthly content pieces covering diseases, symptoms, tests, and treatments.
“Patients search by symptoms. They don't search for institution names; they ask questions like "My molar gum is swollen." The institution that provides the answer to this question gets chosen.”
Patients ask about symptoms before they know which clinic is good. Only patients who already know your name search by institution name. New patients are won or lost at the symptom inquiry stage.
AI does not cite just any source for health information. Institutions with structured medical staff info, specialties, and certifications are more likely to be selected as the authoritative source.
Questions often combine location and specialty, such as "OO Clinic in my neighborhood." Map info, clinic hours, and addresses must be consistent both inside and outside the site.
Similar institutions are clustered in the same commercial areas. Since most use similar introductory text, a single institution that provides precise answers to specific questions stands out easily.
Particularly effective for Dentistry, Dermatology, Plastic Surgery, Oriental Medicine, Orthopedics, and Ophthalmology. However, professional services such as Law, Tax, and Interior Design also follow the same principles.
Let's clarify this first. We believe this is the most important criterion when choosing a partner.
If any provider claims to guarantee exposure, please ask for their evidence. AI responses are generated differently every time the same question is asked, and no company can control this.
We have provided specific answers to questions frequently received during consultations.
AEO는 Answer Engine Optimization의 줄임말로, AI가 사용자 질문에 답할 때 우리 정보를 근거로 쓰게 만드는 작업입니다.
AEO는 질문에 답하는 구조를 만드는 일이고, GEO는 생성형 AI가 실제로 인용하는지를 측정하고 관리하는 일입니다.
SEO는 AEO의 전제 조건입니다. 대체가 아니라 그 위에 한 층을 더 쌓는 작업입니다.
도구 구매나 콘텐츠 양산이 아니라, 지금 AI가 우리를 어떻게 설명하는지 측정하는 것부터 시작합니다.
보장하지 않습니다. 누구도 보장할 수 없습니다. 대신 질문별 언급 여부를 측정해 기록으로 남깁니다.
월 49만원(진단형)부터 시작하며, 홈페이지를 포함한 주력 패키지는 초기 599만원 + 월 149만원입니다.
기존 홈페이지 상태와 지역 경쟁 강도 두 가지로 갈립니다. 홈페이지가 5년 이상 됐다면 WEBSITE AI가 결과적으로 저렴합니다.
보통 3개월차부터 측정 가능한 변화가 나타나고, 6개월이면 방향을 판단할 데이터가 쌓입니다.
가나바사아가 초안을 쓰고, 의학적 사실 확인과 최종 승인은 반드시 원장님이 하십니다.
의료광고법을 전제로 작업합니다. 치료 효과 보장·환자 유인 표현은 초안 단계에서 배제하고, 사전심의 대상은 미리 알려드립니다.
대부분 겹치지 않습니다. 기존 대행사는 광고 집행, AEO/GEO는 정보 구조 설계로 영역이 다릅니다.
최소 6개월을 권장하지만 의무 약정은 아닙니다. 월 단위 해지 가능하며 산출물은 그대로 가져가십니다.
가능합니다. 그 경우 WEBSITE AI 패키지로 홈페이지부터 AI 검색 구조에 맞춰 새로 만듭니다.
매월 같은 질문을 같은 조건으로 주요 AI에 던져 언급 여부를 기록하고, 경쟁 기관과 비교해 드립니다.
가능합니다. 작업 대부분이 원격으로 이뤄지며, 경기 남서부는 방문 진단도 제공합니다.
In the free diagnosis, we submit 10-20 actual questions related to your institution to major AI platforms and show you the results as they are. You can also see how your competitors appear. You are not obligated to proceed after receiving the diagnosis.